Following the recent addition of Arkley GC to its club stable, the Get Golfing CIO charity has agreed to a 50-year lease at Ansty Golf Centre, near Coventry and just off the M6 and M69 junctions.
The deal — struck with the site’s developer and operator, the Smith family — represents a major step forward for Get Golfing, according to CEO Edward Richardson.
“This acquisition is very strategically important for our charity. So far, the locations we have acquired have been members clubs that also welcome visitors. This has created a good platform for profitability, with annual sales now in the region of £12 million per year and a total of £12 million per year in the region. Membership is around 5000. As a result, we now have the opportunity to extend our reach to more popular operations.
“To do that, we think we need to look toward a golf center model. Ansty has been on the radar for some time and offers a well-designed 18-hole course, a 3D course, a 16-hole driving range and a grand club that we can use to promote the benefits of golf more broadly.” social.”
Get Golfing has invested its 2020 earnings in its properties and feels well positioned as the golf market returns to a form of normalcy. The total investment over the past 12 months across the portfolio has been £1.25 million, with significant improvements to courses and club facilities at a number of locations. This acquisition coincides with the publication of Get Golfing’s accounts for 2020, showing a net profit of over £900,000.
Richardson adds that the acquisition will also help drive the Get Golfing Management Training Program, which aims to provide ambitious youth with the opportunity to gain a foothold in the golf industry.
“Having another club to add to our list means we can provide more training venues and the possibility to have a career with Get Golfing. As we grow, it is essential that we retain our work culture and the best way to do that is to train our future managers,” he says.
“We operate a ‘what can be done’ culture where we constantly review our business practices so that they remain focused on providing high quality service, an enthusiastic environment, and of course excellent gaming experiences.”
The charity operates nine locations in total: Hertfordshire Arkeley Clubs, near Barnet, Mill Green, which lies between Hatfield and Welwyn Garden City, Bristol in West Country, Warley Park in Essex, Hampton Court Palace and Burford Lakes in Surrey, Redlepitts in Kent and Sherfield Oaks in Hampshire.
“The site will continue to operate as a daily fee hub, with a limited membership plan,” says Chris Knight, founder of The Revenue Club which helps golf clubs increase their revenue online, and which supports sales and marketing at Get Golfing: “The site will continue to operate as a daily fee hub, with a limited membership plan. The charity will invest, as it has anywhere Another, on-site based golf and amenities.The core of the values is to offer all-inclusive golf at a reasonable price, with great food and beverage offerings.
“While the Smith family have done remarkably well at Ansty, we feel we can add more value, so when Kathleen and Jonathan approached Get Golfing again in February, it became clear that the deal would work well for both parties.”
Ansty will also provide a base for Get Golfing to continue its charitable and community outreach program, according to Group Communities Officer Stuart Williams.
He says: “With its fantastic facilities, Ansty offers us the opportunity to create greater engagement between the golf center and its immediate communities, not just for golf but for the improvement of the area in general. After doing a review of the local communities, I truly believe we can make a significant contribution to the area around Ansty.”
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