The NFL’s unprofitable attempt to stand up for social justice is being pulled by Twitter.
NFL Commissioner Roger Goodell told NBC Sports that the league will paint “End Racism” and “It Takes Us All” in each stadium’s end zones in the coming season.
“The NFL stands with the black community, the players, the clubs and the fans who confront systemic racism,” Goodell told NBC Sports. “We will not give up our work.”
The move is especially ironic, as is the NFL iced out San Francisco 49ers player Colin Kaepernick to kneel during the national anthem in protest of police brutality and racism in 2016. Kaepernick has not played since his contract with the 49ers ended in 2017 and has not been picked up by other teams in the league. since. Kaepernick’s protest inspired a nationwide movement where one sits outside or kneels under the anthem in support of the fight against systemic injustice. While the protest has gained popularity since Kaepernick first knelt four years ago, especially in the wake of the global rallies for the Black Lives Matter movement, kneeling under the anthem has been condemned by conservatives like Donald Trump.
The NFL’s support for anti-racism seems particularly shameful given its history of prohibits kneeling. The league reverse its decision in June this year, at the height of Black Lives Matter protests that took place after the death of George Floyd, a black man killed by a white police officer.
That’s why the decision to stencil “End Racism” in its fields so much backlash from Twitter users.
The NFL will also allow players to wear T-shirts that say “Injustice against one of us is injustice against all of us” and “Stop racism” during the warm-up. Additionally, players are allowed to decorate their helmets with stickers of either the name of a victim of police brutality or one of four NFL-approved phrases: “Stop Hate,” “It Takes All Of Us,” “End Racism,” ” and “Black Lives Matter. ”
In an effort to raise awareness, the NFL will also include a victim of police brutality history each week, but how and when is still unclear. Sports Illustrated reports.