Money Kicks Boxing: Emirati influencer takes on YouTube star Adam Saleh in Social Knockout

The UAE is hosting its first influencer combat event, “Social knockout ”, organized by TK Fight Nights in collaboration with Dubai Sports Council, with boxing debut by Emirati Influencer Rashed Saif Belhasa.

The nineteen-year-old YouTube star, better known by his millions of fans as Money Kicks, has been training with his trainer and promoter, Tam Khan, at TK MMA & Fitness for the past few months. Alongside Belhasa, international YouTube sensation Adam Saleh will also make his debut in the Middle East.

“Preparing for this fight is the hardest thing I have ever had to do,” Belhasa said. “They push me to my limit at TK; I have never had to train so hard, but it will all be worth it. ”

“Rash is young, enthusiastic and full of energy. His boxing improves exponentially every day; he is talented and I am sure he will give his fans a great show, ”said Tam Khan, CEO of“Social knockout ”, held under the banner of TK Fight Nights, and the founder of the TK brand.

Fans can expect to watch up to ten show matches at night, whether in person or via live broadcasts of the matches, which will be streamed online on the TK Fights website. The event has already attracted the attention of many celebrities, with rappers Fat Joe and A Boogie Wit Da Hoodie confirming that they will be performing at the event as well as Indian singer, songwriter and composer Guru Randhawa.

In an unprecedented move, the event plans to run entirely on cryptocurrency transactions.

“This is a league that is unlike any other in the world. We are starting things off with a bang and we are proud to be the first to use cryptocurrency only for our transactions, which is in line with the government’s directive to make Dubai a leading digital economy and an option for all sports enthusiasts, ”he said. Khan.

He added: “Dubai has always been at the forefront of adapting to the latest developments in technology and hosting the biggest sporting events, so it makes sense for the next developments in both of these industries to happen here.”

Organizers use KoKoSwap tokens as transactions for all event-related purchases, including photographs auctioned as non-fungible tokens (NFT). “Fans will be able to take this unique experience with them through NFTs at night, which will let them own a part of the story,” Khan said.

Prior to the match night, fans will also have the opportunity to see their favorite fighters at a number of events, such as weighing, Q&A for fighter jets, a public training session and off-off.

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