STAMFORD, Conn., July 7, 2021 – WWE and Rolling Loud, the world’s leading rap festival, today announced a new partnership bringing Friday Night SmackDown to Rolling Loud Miami 2021 on July 23rd. The event marks the first ever collaboration between WWE and a major music festival.
With the same stage as festival headlines Travis Scott, Post Malone and A $ AP Rocky, WWE Superstars will compete in matches live from Rolling Loud Miami. The July 23rd edition of Friday Night SmackDown on FOX will have a multi-match split-site broadcast at Rolling Loud Miami and the rest of the evening held at Rocket Mortgage Fieldhouse in Cleveland.
“What Matt Zingler, Tariq Cherif and the entire Rolling Loud team have built is spectacular,” said Scott Zanghellini, WWE Senior Vice President, Revenue Strategy & Development. “We could not think of a better partner who could deliver such a unique WWE experience to fans during the July 23 issue of Friday Night SmackDown on FOX.”
“I grew up on Sweet Chin Music, fascinated by the acting that Vince McMahon and co have built at WWE,” said Tariq Cherif, co-founder / CEO of Rolling Loud. “The idea of weaving our two stories into a world to watch the event is electrifying.”
“And I quote! If you smell … what WWE and Rolling Loud … are … cookin ‘! Give me hell yes! ”Said Rolling Loud Co-Founder / Co-CEO Matt Zingler.
WWE has a rich history of integrating music into all aspects of its brand and collaborating with some of the most famous artists in the world. Over the years, world-famous hip-hop artists including Snoop Dogg, Diddy, Three 6 Mafia, MGK, Wale and many others have performed at WWE’s biggest events.
Bringing 130 of the hottest hip-hop performances to Hard Rock Stadium in Miami Gardens, Fla., The sold-out Rolling Loud Miami 2021 is a triumphant return to live rap music and an upcoming celebration for rising and new superstars eager to play in front of a festival crowd. The sixth Rolling Loud festival in Miami, where it started as a humble one-day event in Bayfront Park, Rolling Loud Miami 2021 takes place from 23-25. July.
Friday Night SmackDown is broadcast live on FOX at 8 / 7c and features Universal Champion Roman Reigns, SmackDown Women’s Champion Bianca Belair, SmackDown Tag Team Champions Rey and Dominik Mysterio, WWE Intercontinental Champion Apollo Crews, Bayley, Seth Rollins, Kevin Owens and more.
Rolling Loud Miami is the first of three Rolling Loud festivals taking place this year. October 28-30, Rolling Loud returns to Hip Hop’s birthplace with Rolling Loud New York 2021, starring Travis Scott, J. Cole and 50 Cent, taking place at Citi Field in Queens. The festival leads to the west coast on 10.-12. December to Rolling Loud California, courtesy of J. Cole, Kid Cudi and Future, from the NEO Events Center in San Bernardino, California.
Keep an eye out for more announcements about Rolling Loud and the WWE / Friday Night SmackDown partnership in the weeks leading up to the festival.