The announcement was sent via email early Tuesday morning. Bally’s includes online sports betting and iGaming in America which currently owns and operates 14 casinos in 10 states, a horse racetrack in Colorado and has access to OSB licenses in 14 states
As stated in the news release, “the acquisition represents an opportunity for Bally to use beach volleyball and enhance fan interaction,” and that “AVP and related interactive content will be featured across Bally Sports’ RSN and other digital platforms.”
From the press release:
The acquisition represents the latest step in Bally’s strategy of continued growth and diversification of end-to-end channels, providing a significant opportunity for the company to play and integrate interactive content into beach volleyball, which in turn will drive traffic to Bally’s platforms and enhance customer acquisition. . “
Bally now owns all of AVP’s (Association of Volleyball Professionals) assets, “including AVP America’s trademarks, promoter agreements, associated recurring membership revenue, digital photo and video assets, and all tournament and league management software.”
Bally’s will use Sinclair-owned Bally Sports Regional Sports Networks (RSN), “to increase consumer engagement with and awareness of the league.”
“AVP is an attractive asset that complements our rapidly expanding vision for sports betting,” said Adi Dhandhania, Senior Vice President of Strategy and Interaction. “Donald and the entire AVP team have done a tremendous job developing the league and transforming it into what it is today, and we look forward to exploring innovative ways to amplify this dynamic, high-growth sport and provide the nation’s beach volleyball fans with unique and interactive content.”
Referred to in the press release as the former owner and CEO of AVP, Sun said, “Forging a new relationship with a trusted, forward-looking partner like Bally’s offers the opportunity to develop a strategic roadmap that will grow and expand the sport’s footprint and provide new resources to elevate the game. And athletes better.
“I look forward to being an integral part of the transition, focusing on the best interests of all AVP’s athletes, fans, staff and partners.”
AVP last month officially announced a file 2021 season schedule, Which includes three events, one each in Atlanta, Manhattan Beach, and Chicago. All three events will carry the AVP Gold title, with increased points and prize money.