The International Criminal Court said on Wednesday that the final match between India and New Zealand in Southampton last month was the most watched of all the series that were part of the inaugural World Trials Championship (WTC), with a total global audience of 177 million.
The live viewership of the test played between June 18 and 23 was 130.6 million across 89 regions.
India contributed most of the audience with Star Sports and national broadcaster Doordarshan accounting for 94.6 per cent of massive consumption for the hotly contested match which saw New Zealand win eight wickets on Reserve Day.
In addition to the world feed in English, Star has produced local language feeds in Hindi, Tamil, Telugu and Kannada.
ICC Commercial President Anurag Dahya said, “The broadcast viewing data and digital coverage of the ICC World Trial Championship Final presents a really encouraging picture, showing strong consumption across regions and languages as well as formats.
He was quoted as saying in an ICC release: “The ICC has always strived to provide the best possible viewing experience and will continue to invest in resources that enhance viewing pleasure and engagement for our fans.”
Viewership was also impressive in New Zealand, due to its small population and untimely broadcast time, with more than 200,000 people spending all night or getting up very early in the morning to watch their team win the Battle of Attrition and lift the required Test puck on Sky Sports.
In the United Kingdom, Sky Sports scored the highest rating in the 2019-2021 WTC cycle for a match not including host England and Reserve Day was also the most watched day in a non-England Test match since 2015.
The launch of ICC.tv’s ICC OTT platform resulted in an additional 665,100 live views from over 145 regions outside of major broadcast markets, for a total of 14 million watched minutes.
ICC digital platforms saw a total of over 500 million views across all video content viewed during the match window. Facebook provided the most consumption via ICC’s digital assets with 423 million views and 368 million minutes consumed on the ICC page.
Reserve Day saw the most views ever across the ICC Facebook page in a single day, with 65.7 million single views over 24 hours, surpassing 64.3 million views during the 2020 T20 Women’s World Cup Final.
Instagram added another 70 million single views across the final. Additional contributions from the ICC website and mobile app, as well as ICC’s Twitter and YouTube channels, brought the total video views to 515 million.